자료유형 | E-Book |
---|---|
개인저자 | Hemmati, M., editor. Sajadieh, Mohsen S., editor. |
서명/저자사항 | Influencing customer demand :an operations management approach /edited by M. Hemmati and Mohsen S. Sajadieh. |
판사항 | First ediition. |
형태사항 | 1 online resource (ix, 287 pages) : illustrations |
소장본 주기 | OCLC control number change |
ISBN | 9781003107446 1003107443 9781000406979 1000406970 9781000406962 1000406962 |
기타표준부호 | 10.1201/9781003107446doi |
서지주기 | Includes bibliographical references and index. |
요약 | "In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematical, and the conceptual framework of influencing factors on demand along with accurate mathematical analysis to evaluate and raise revenue. The book provides an understanding of the key factors that influence buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for influencing demand, how to measure demand dependence on factors such as price, quality, and inventory and it helps management improve alignment between supply and demand by affecting the levels and understanding the role within the SCM. This book is applicable for the professional, as well as for academia. It can help those working in SCM, Project Management, Production, Inventory Control, Scheduling, Engineering Management, Retail Management, and Operations Management"-- |
일반주제명 | Supply and demand. Marketing -- Management. Sales management. Production management. TECHNOLOGY / Manufacturing BUSINESS & ECONOMICS / Production & Operations Management Marketing -- Management. Production management. Sales management. Supply and demand. |
언어 | 영어 |
기타형태 저록 | Print version:Influencing customer demandFirst edition.Boca Raton : CRC Press, 2021.9780367619985 |
대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915253 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
---|---|---|---|---|---|---|---|---|
1 | WE00022691 | 658.8/343 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |