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The streaming media guide : how to successfully integrate streaming media into your communications strategy /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | D'Oliveiro, Michael, 1973-, author. |
| 서명/저자사항 | The streaming media guide :how to successfully integrate streaming media into your communications strategy /Michael D'Oliveiro. |
| 발행사항 | Abingdon, Oxon ; New York, NY : Routledge, 2019. |
| 형태사항 | 1 online resource |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9780429429750 0429429754 9780429770890 0429770898 9780429770906 0429770901 9780429770883 042977088X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of illustrations; Acknowledgements; Abbreviations; Foreword; Introduction; 1. Streaming media today; Getting definitions right; Streaming media today: the basics; Media before the Internet Boom (1990-2000); Media during and after the Internet Boom (2001-2015); The Media Renaissance (2015 to the presentday); New uses of streaming media today; Enterprise-based streaming; Start with good content; 2. Streaming media technology today; What is cloud?; Public cloud and private cloud; Media types; What is an online video platform? What is acontent management system?Cloud storage; What is transcoding and encoding?; Video players; Video player features; Video analytics; Recommendation engine; Putting it together: asystems integrator (SI); 3. Protecting your streaming media; The basics of encryption; Why we need DRM; Using adigital rights locker; Other ways to protect media; Preventing insider piracy; 4. Distributing your streaming media; How traditional distribution worked; How internet distribution works; Internet distribution- the online-to-offline model; Internet distribution- the P2P model Internet distribution- the CDN modelCDN types; Basic CDN capabilities; Paying for CDN services; 5. User experience; What is UI?; What is UX?; What is product management?; Customer journey mapping- B2C; Customer journey mapping- B2B; Paying for UX/UI; 6. Identity access management; Identity data; Authorisation of users; Data privacy of users; Entitlement of users; How entitlements work; IAM for better customer engagement; Compliance; Federated identity management; Paying for IAM services; 7. Commercialising your service; How 'windows' affect content availability; The advertising model Measuring advertising successThe subscription model; The transaction model; Hybrid models; 8. Live streaming media; Live internal communications; Live external communications; Linear TV streaming; What is an encoder?; Cloud encoding; Architecting live streams; Live streaming monitoring; Paying for live streaming; Professional solutions; Parting thoughts; Bibliography; Index |
| 요약 | Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media. |
| 일반주제명 | Streaming technology (Telecommunications) Mass media -- Management. BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Industries / Media & Communications Industries TECHNOLOGY / Television & Video BUSINESS & ECONOMICS / General Mass media -- Management. Streaming technology (Telecommunications) |
| 언어 | 영어 |
| 기타형태 저록 | Print version:D'Oliveiro, Michael, 1973- author.Streaming media guideAbingdon, Oxon ; New York, NY : Routledge, 20199781138367517 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2143040 |
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