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The internet trap : how the digital economy builds monopolies and undermines democracy / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hindman, Matthew, author. |
| 서명/저자사항 | The internet trap :how the digital economy builds monopolies and undermines democracy /Matthew Hindman.[electronic resource] |
| 발행사항 | Princeton, New Jersey : Princeton University Press, [2018] |
| 형태사항 | 1 online resource. |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9780691184074 0691184070 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Title; Copyright; Dedication; CONTENTS; List of Figures and Tables; Acknowledgments; 1 Rethinking the Attention Economy; 2 A Tilted Playing Field; 3 The Political Economy of Personalization; 4 The Economic Geography of Cyberspace; 5 The Dynamics of Web Traffic; 6 Less of the Same: Online Local News; 7 Making News Stickier; 8 The "Nature" of the Internet; Appendix on Data, Methodology, and Models; Notes; Bibliography; Index |
| 요약 | A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience. |
| 일반주제명 | Internet -- Economic aspects. Information technology -- Economic aspects. BUSINESS & ECONOMICS / Industries / Media & Communications. TECHNOLOGY & ENGINEERING / Telecommunications. Information technology -- Economic aspects. Internet -- Economic aspects. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1822256 |
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