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Culture and commerce : the value of entrepreneurship in creative industries /

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개인저자Khaire, Mukti, 1973-, author.
서명/저자사항Culture and commerce :the value of entrepreneurship in creative industries /Mukti Khaire.
발행예정일자1705
형태사항1 online resource
소장본 주기eBooks on EBSCOhostAll EBSCO eBooks
ISBN9781503603080
1503603083

서지주기Includes bibliographical references and index.
내용주기The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
요약Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
일반주제명Cultural industries.
Entrepreneurship.
Arts -- Economic aspects.
Arts -- Marketing.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Arts -- Economic aspects.
Arts -- Marketing.
Cultural industries.
Entrepreneurship.
언어영어
기타형태 저록Print version:Khaire, Mukti, 1973-Culture and commerce.Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 20179780804792219
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1519329

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