자료유형 | E-Book |
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개인저자 | Thornton, James. |
서명/저자사항 | American Wine Economics[electronic resource] :an Exploration of the U.S. Wine Industry. |
발행사항 | Berkeley : University of California Press, 2013. |
형태사항 | 1 online resource (367 pages) |
ISBN | 9780520957015 (electronic bk.) 0520957016 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Cover; Title; Copyright; Contents; List of Illustrations; List of Tables; Preface; Acknowledgments; Introduction; 1 The Economic Approach to the Study of Wine; 2 The Wine Product; 3 Wine Sensory Characteristics; 4 Grape Growing; 5 Grape Markets and Supply Cycles; 6 Wine Production; 7 Bulk Wine, Private-Label Wine, and Wine Alcohol; 8 Wine Distribution and Government Regulation; 9 The Wine Firm; 10 Wine-Firm Behavior; 11 The Wine Consumer and Demand; 12 The Wine Consumer, Quality, and Price; 13 The Globalization of Wine; Conclusion; Notes; References; Index. |
이용제한사항 | Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff. |
요약 | The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activiti. |
일반주제명 | Wine -- Marketing. Wine and wine making. Wine industry. Wine. Wine industry -- United States. BUSINESS & ECONOMICS / Industries / General. |
언어 | 영어 |
기타형태 저록 | Print version:Thornton, James.American Wine Economics : An Exploration of the U.S. Wine Industry.Berkeley : University of California Press, 짤20139780520276499 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=611226 |
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