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Marketing decision making and the management of pricing : successful business tools / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Rajagopal, 1957- |
| 서명/저자사항 | Marketing decision making and the management of pricing[electronic resource] :successful business tools /Rajagopal, editor. |
| 발행사항 | Hershey, PA : Business Science Reference, [2013] |
| 형태사항 | 1 online resource (pages cm.) |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| ISBN | 9781466640955 (electronic bk.) 1466640952 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher. |
| 일반주제명 | Pricing. Strategic planning. BUSINESS & ECONOMICS / Green Business. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Marketing decision making and the management of pricing.Hershey, PA : Business Science Reference, [2013]9781466640948 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=547530 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00001388 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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