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Managerial economics : a strategic approach / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Fisher, Timothy C. G., 1959- Prentice, David. Waschik, Robert G., 1962- |
| 서명/저자사항 | Managerial economics[electronic resource] :a strategic approach /Timothy C.G. Fisher, David Prentice and Robert Waschik. |
| 판사항 | 2nd ed. |
| 발행사항 | London ; New York : Routledge, 2010. |
| 형태사항 | 1 online resource (xii, 388 p.) : ill. |
| ISBN | 9780203857120 (electronic bk.) 0203857127 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. |
| 일반주제명 | Managerial economics. Game theory. BUSINESS & ECONOMICS -- Economics -- Microeconomics. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Fisher, Timothy C.G., 1959-Managerial economics.2nd ed.New York, NY : Routledge, 20109780415495097 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324350 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000404 | 338.5024/658 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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