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LDR02487cmm u2200517 i 4500
001000000314867
003OCoLC
00520230525165428
006m d
007cr cnu---unuuu
008190410s2019 caua ob 001 0 eng
010 ▼a 2019017541
020 ▼a 1440872457 ▼q electronic book
020 ▼a 9781440872457 ▼q electronic book
020 ▼z 9781440872440 ▼q hardcopy ▼q alkaline paper
035 ▼a 2249274 ▼b (N$T)
035 ▼a (OCoLC)1097465487
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCF ▼d OCLCO ▼d N$T ▼d YDX ▼d 248032
042 ▼a pcc
049 ▼a MAIN
05014 ▼a JC330.15 ▼b .K68 2019
08200 ▼a 658.4/012 ▼2 23
1001 ▼a Kotler, Philip, ▼e author.
24510 ▼a Advancing the common good : ▼b strategies for business, governments, and nonprofits / ▼c Philip Kotler. ▼h [electronic resource]
260 1 ▼a Santa Barbara, California : ▼b Praeger, ▼c [2019]
300 ▼a 1 online resource (xv, 176 pages)
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
588 ▼a Description based on online resource; title from digital title page (viewed on November 18, 2019).
590 ▼a Master record variable field(s) change: 050
650 0 ▼a Common good.
650 0 ▼a Public interest.
650 0 ▼a Social action.
650 0 ▼a Social policy.
650 7 ▼a Common good. ▼2 fast ▼0 (OCoLC)fst00869784
650 7 ▼a Public interest. ▼2 fast ▼0 (OCoLC)fst01082535
650 7 ▼a Social action. ▼2 fast ▼0 (OCoLC)fst01122251
650 7 ▼a Social policy. ▼2 fast ▼0 (OCoLC)fst01122738
655 4 ▼a Electronic books.
77608 ▼i Print version: ▼a Kotler, Philip, author. ▼t Advancing the common good ▼d Santa Barbara, California : Praeger, [2019] ▼z 9781440872440 ▼w (DLC) 2019014083
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2249274
938 ▼a EBSCOhost ▼b EBSC ▼n 2249274
990 ▼a 관리자
994 ▼a 92 ▼b N$T