| LDR | | 03223cmm u2200613 i 4500 |
| 001 | | 000000313775 |
| 003 | | OCoLC |
| 005 | | 20230525155438 |
| 006 | | m d |
| 007 | | cr ||||||||||| |
| 008 | | 171129s2018 cau ob 001 0 eng |
| 010 | |
▼a 2017057473 |
| 020 | |
▼a 9781503606425
▼q electronic book |
| 020 | |
▼a 1503606422
▼q electronic book |
| 020 | |
▼z 9781503600867
▼q hardcover ;
▼q alkaline paper |
| 035 | |
▼a 1813155
▼b (N$T) |
| 035 | |
▼a (OCoLC)1013988482 |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCQ
▼d N$T
▼d EBLCP
▼d YDX
▼d OCLCO
▼d OCLCF
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 14 |
▼a HF5413
▼b .D45 2018 |
| 072 | 7 |
▼a BUS
▼x 082000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 041000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 042000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 085000
▼2 bisacsh |
| 082 | 00 |
▼a 658.8/02
▼2 23 |
| 100 | 1 |
▼a Delmas, Magali A.,
▼e author. |
| 245 | 14 |
▼a The green bundle :
▼b pairing the market with the planet /
▼c Magali A. Delmas with David Colgan. |
| 260 | |
▼a Stanford, California :
▼b Stanford Business Books, an imprint of Stanford University Press,
▼c [2018] |
| 300 | |
▼a 1 online resource. |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b c
▼2 rdamedia |
| 338 | |
▼a online resource
▼b cr
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. |
| 520 | |
▼a We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a ""green bundle"" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. |
| 588 | |
▼a Description based on online resource; title from digital title page (viewed on June 20, 2018). |
| 590 | |
▼a Added to collection customer.56279.3 |
| 650 | 0 |
▼a Green marketing. |
| 650 | 0 |
▼a Green products. |
| 650 | 0 |
▼a Consumer behavior
▼x Environmental aspects. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh |
| 650 | 7 |
▼a Green marketing.
▼2 fast
▼0 (OCoLC)fst00947617 |
| 650 | 7 |
▼a Green products.
▼2 fast
▼0 (OCoLC)fst00947633 |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Colgan, David,
▼d 1979-,
▼e author. |
| 776 | 08 |
▼i Print version:
▼a Delmas, Magali A.
▼t Green bundle.
▼d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018
▼z 9781503600867
▼w (DLC) 2017054456 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1813155 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1813155 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL5400999 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b N$T |