| LDR | | 03495cmm u2200613 i 4500 |
| 001 | | 000000310362 |
| 003 | | OCoLC |
| 005 | | 20230525135944 |
| 006 | | m o d |
| 007 | | cr ||||||||||| |
| 008 | | 161208s2017 nyua ob 000 0 eng |
| 010 | |
▼a 2016056856 |
| 020 | |
▼a 9780814438077
▼q (electronic bk.) |
| 020 | |
▼a 0814438075
▼q (electronic bk.) |
| 020 | |
▼z 9780814438060
▼q (hardcover) |
| 024 | 8 |
▼a 99972349260 |
| 029 | 1 |
▼a CHNEW
▼b 000946118 |
| 029 | 1 |
▼a CHVBK
▼b 48026726X |
| 035 | |
▼a (OCoLC)965754250 |
| 037 | |
▼a D4EC25E9-3BDF-4139-89A5-55EFCC8477B7
▼b OverDrive, Inc.
▼n http://www.overdrive.com |
| 040 | |
▼a DLC
▼b eng
▼e rda
▼e pn
▼c DLC
▼d N$T
▼d YDX
▼d OCLCF
▼d IDEBK
▼d EBLCP
▼d YDX
▼d TEFOD
▼d MERUC
▼d OCLCQ
▼d K6U
▼d UAB
▼d COO
▼d OCLCQ
▼d U3G
▼d 248032 |
| 042 | |
▼a pcc |
| 049 | |
▼a MAIN |
| 050 | 14 |
▼a BF637.P4
▼b M523 2017 |
| 072 | 7 |
▼a PSY
▼x 008000
▼2 bisacsh |
| 072 | 7 |
▼a SCI
▼x 090000
▼2 bisacsh |
| 082 | 00 |
▼a 153.8/52
▼2 23 |
| 100 | 1 |
▼a Mills, Harry,
▼d 1950-,
▼e author. |
| 245 | 10 |
▼a Secret sauce :
▼b how to pack your messages with persuasive punch /
▼c Harry Mills. |
| 264 | 1 |
▼a New York :
▼b AMACOM, American Management Association,
▼c [2017] |
| 300 | |
▼a 1 online resource (x, 217 pages) |
| 336 | |
▼a text
▼b txt
▼2 rdacontent |
| 337 | |
▼a computer
▼b n
▼2 rdamedia |
| 338 | |
▼a online resource
▼b nc
▼2 rdacarrier |
| 504 | |
▼a Includes bibliographical references. |
| 505 | 0 |
▼a Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it. |
| 520 | |
▼a Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
▼c Edited summary from book. |
| 588 | 0 |
▼a Online resource; title from digital title page (viewed on January 20, 2017). |
| 590 | |
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks |
| 650 | 0 |
▼a Persuasion (Psychology) |
| 650 | 0 |
▼a Interpersonal communication. |
| 650 | 0 |
▼a Business communication. |
| 650 | 7 |
▼a PSYCHOLOGY
▼x Cognitive Psychology.
▼2 bisacsh |
| 650 | 7 |
▼a SCIENCE
▼x Cognitive Science.
▼2 bisacsh |
| 650 | 7 |
▼a Business communication.
▼2 fast
▼0 (OCoLC)fst00842419 |
| 650 | 7 |
▼a Interpersonal communication.
▼2 fast
▼0 (OCoLC)fst00977344 |
| 650 | 7 |
▼a Persuasion (Psychology)
▼2 fast
▼0 (OCoLC)fst01058890 |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a Mills, Harry, 1950-
▼t Secret sauce.
▼d New York, NY : AMACOM, [2017]
▼z 9780814438060
▼w (DLC) 2016042355 |
| 856 | 40 |
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1280618 |
| 938 | |
▼a EBL - Ebook Library
▼b EBLB
▼n EBL4575388 |
| 938 | |
▼a EBSCOhost
▼b EBSC
▼n 1280618 |
| 938 | |
▼a ProQuest MyiLibrary Digital eBook Collection
▼b IDEB
▼n cis37227708 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 13371070 |
| 990 | |
▼a 관리자 |