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008150402s2015 nyu ob 001 0 eng d
010 ▼a 2014042351
019 ▼a 1008953379
020 ▼a 9780814434185 ▼q electronic bk.
020 ▼a 0814434185 ▼q electronic bk.
020 ▼z 9780814434178
020 ▼z 0814434177
0291 ▼a CHVBK ▼b 374491380
0291 ▼a CHNEW ▼b 000890421
035 ▼a (OCoLC)906026158 ▼z (OCoLC)1008953379
037 ▼a 4DD0EA59-CB16-43D3-BD92-186328B53CD8 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d TEFOD ▼d E7B ▼d CDX ▼d YDXCP ▼d OCLCA ▼d IDEBK ▼d COO ▼d B24X7 ▼d TEFOD ▼d VLB ▼d IDB ▼d AGLDB ▼d UAB ▼d OCLCQ ▼d MERUC ▼d VT2 ▼d 248032
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050 4 ▼a BF637.P4 ▼b R53 2015eb
072 7 ▼a SOC ▼x 000000 ▼2 bisacsh
08204 ▼a 303.3/42 ▼2 23
1001 ▼a Rodgers, Mark, ▼d 1965-
24510 ▼a Persuasion equation : ▼b the subtle science of getting your way / ▼c Mark Rodgers.
264 1 ▼a New York : ▼b American Management Association, ▼c 2015.
300 ▼a 1 online resource.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- ▼c Edited summary from book.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Negotiation in business.
650 0 ▼a Persuasion (Psychology)
650 0 ▼a Success in business.
650 0 ▼a Decision making.
650 7 ▼a Decision making. ▼2 fast ▼0 (OCoLC)fst00889035
650 7 ▼a Negotiation in business. ▼2 fast ▼0 (OCoLC)fst01035573
650 7 ▼a Persuasion (Psychology) ▼2 fast ▼0 (OCoLC)fst01058890
650 7 ▼a Success in business. ▼2 fast ▼0 (OCoLC)fst01137062
650 7 ▼a SOCIAL SCIENCE / General ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Rodgers, Mark 1965- ▼t Persuasion equation ▼z 9780814434178 ▼w (DLC) 2014042351 ▼w (OCoLC)898334253
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933069
938 ▼a EBSCOhost ▼b EBSC ▼n 933069
938 ▼a ebrary ▼b EBRY ▼n ebr11041480
938 ▼a Coutts Information Services ▼b COUT ▼n 31340108
938 ▼a YBP Library Services ▼b YANK ▼n 12363635
938 ▼a ProQuest MyiLibrary Digital eBook Collection ▼b IDEB ▼n cis31340108
938 ▼a Books 24x7 ▼b B247 ▼n bkb00083127
990 ▼a 관리자