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008150106s2015 nyua ob 001 0 eng d
019 ▼a 897069568
020 ▼a 9780814434444
020 ▼a 0814434444
020 ▼z 9780814434437
020 ▼z 0814434436
0291 ▼a DEBBG ▼b BV042513258
0291 ▼a DEBBG ▼b BV042739908
0291 ▼a DEBSZ ▼b 422918113
035 ▼a (OCoLC)899243189 ▼z (OCoLC)897069568
037 ▼a CL0500000519 ▼b Safari Books Online
037 ▼a 219C9874-BB72-4FAC-896D-87E2A5E88FE4 ▼b OverDrive, Inc. ▼n http://www.overdrive.com
040 ▼a UMI ▼b eng ▼e rda ▼e pn ▼c UMI ▼d YDXCP ▼d E7B ▼d OCLCF ▼d EBLCP ▼d N$T ▼d TEFOD ▼d DEBSZ ▼d SNM ▼d B24X7 ▼d COO ▼d TEFOD ▼d IDB ▼d AGLDB ▼d CNLAK ▼d UAB ▼d MERUC ▼d OCLCQ ▼d 248032
049 ▼a MAIN
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072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.8/12 ▼2 23
1001 ▼a Fleming, Noah.
24510 ▼a Evergreen : ▼b cultivate the enduring customer loyalty that keeps your business thriving / ▼c Noah Fleming.
24630 ▼a Cultivate the enduring customer loyalty that keeps your business thriving
264 1 ▼a New York : ▼b American Management Association, ▼c [2015]
264 4 ▼c 짤2015
300 ▼a 1 online resource (1 volume) : ▼b illustrations
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
5050 ▼a Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction: Seeing the Forest for the Trees; Why I Wrote This Book; Who This Book Is For; Why You Should Read This Book; PART ONE: Establishing Roots; 1 Debunking the Myth: New Customers Will Not Save Your Business; The Allure of New Business Can Be Fatal; We're All Addicted to Sex-and What That Means for Your Business; The Latest Boardroom Buzzword: Customer-Centricity; The True Value of a Customer; Introducing the Evergreen Marketing Equilibrium; 2 Surveying the Landscape: The Essential Components of an Evergreen Organization.
5058 ▼a Introducing the Three CsOrchestrating the Three Cs, So They Play in Harmony; 3 Examining the Principle of Character: The Botany of Your Company; The Power of Telling a Good Story; Building the Character of Your Organization; Distinguishing Between Character and Caricature; Articulating the ""Real You""; Creating Your Corporate Character; 4 Examining the Principle of Community: Creating a Forest from a Single Seed; Why Should You Build a Community?; The Difference Between a Tribe and a Community; The CrossFit Community; Building Your Customer Community.
5058 ▼a 5 Examining the Principle of Content: The Beauty of Having a Multitude of BranchesWhat, Exactly, Is ""Content""?; Why Is Content So Important?; Evaluating the New Customer Experience; Knowing What Business You're In; Keeping Focused on Why You Do What You Do; Knowing When More Content Is Better-and When It's Not; The Evergreen Diagnostic; Going Beyond ""the Transaction""; PART TWO: Fostering Growth; 6 Becoming Intimately Familiar with Your Customers: Getting Your Hands in the Soil; Why Customer Lifetime Value Is Broken-and How to Fix It; Creating Your Ideal Customer Archetypes.
5058 ▼a Communicating with Your ArchetypesCapitalizing on the Natural Synergy of Thoughtful Marketing; 7 Getting Loyalty Programs Right: Building a Tree House and Letting Your Customers Climb to Reach It; Where Loyalty Lost Its Way; Developing (or Refining) Your Loyalty Program; Designing Your Customer Loyalty Action Plan; 8 Articulating a New Approach to Customer Service: Tending to Your Garden (and Pulling Those Weeds!); Giving Yourself Permission to Fire Bad Customers; Determining Which Customers You Should (and Shouldn't) Fire; A Commonsense Approach to Customer Service.
5058 ▼a Scrutinizing Your Company's Weak SpotsWhy Authenticity Is Important; 9 Gathering Customer Intelligence: Examining the Botany of Individual Leaves; Recognizing When Customers Leave Money on the Table; Choosing Your Data Collection Tools; Getting Your Customers' Information; Tracking (and Changing) Your Customers' Behavior; 10 Bringing Back Lost Customers: Bringing Wilted Leaves Back to Life; Identifying When the Customer Relationship Is Over; Figuring Out Why Customers Leave in the First Place; Solving Your Customer Attrition Problems; Establishing Constant Contact.
520 ▼a All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru.
5880 ▼a Print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Customer relations.
650 0 ▼a Customer loyalty.
650 7 ▼a BUSINESS & ECONOMICS ▼x Industrial Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Management Science. ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS ▼x Organizational Behavior. ▼2 bisacsh
650 7 ▼a Customer loyalty. ▼2 fast ▼0 (OCoLC)fst00885531
650 7 ▼a Customer relations. ▼2 fast ▼0 (OCoLC)fst00885533
655 4 ▼a Electronic books.
77608 ▼i Print version : ▼a Fleming, Noah. ▼t Evergreen. ▼d New York : American Management Association, [2015] ▼z 9780814434437 ▼w (DLC) 2014016981 ▼w (OCoLC)879469075
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795576
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938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL1707776
938 ▼a ebrary ▼b EBRY ▼n ebr10991686
938 ▼a EBSCOhost ▼b EBSC ▼n 795576
938 ▼a YBP Library Services ▼b YANK ▼n 12181247
990 ▼a 관리자