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008160105s2016 enkab ob 001 0 eng d
019 ▼a 935333603
020 ▼a 9780749473839 ▼q (electronic bk.)
020 ▼a 0749473835 ▼q (electronic bk.)
020 ▼z 9780749473822
020 ▼z 0749473827
035 ▼a (OCoLC)933741354 ▼z (OCoLC)935333603
037 ▼a CL0500000704 ▼b Safari Books Online
040 ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d IDEBK ▼d YDXCP ▼d CDX ▼d EBLCP ▼d UMI ▼d OSU ▼d 248032
049 ▼a MAIN
050 4 ▼a HF5415.2 ▼b .L48 2016eb
072 7 ▼a BUS ▼x 082000 ▼2 bisacsh
072 7 ▼a BUS ▼x 041000 ▼2 bisacsh
072 7 ▼a BUS ▼x 042000 ▼2 bisacsh
072 7 ▼a BUS ▼x 085000 ▼2 bisacsh
08204 ▼a 658.4/3 ▼2 23
1001 ▼a Leventhal, Barry, ▼e author.
24510 ▼a Geodemographics for marketers : ▼b using location analysis for research and marketing / ▼c Barry Leventhal.
264 1 ▼a London ; ▼a Philadelphia : ▼b Kogan Page, ▼c 2016.
264 4 ▼c 짤2016
300 ▼a 1 online resource (xxvi, 203 pages) : ▼b illustrations, maps.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a computer ▼b c ▼2 rdamedia
338 ▼a online resource ▼b cr ▼2 rdacarrier
4901 ▼a Marketing science series
504 ▼a Includes bibliographical references and index.
5050 ▼a An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
588 ▼a Description based on print version record.
590 ▼a eBooks on EBSCOhost ▼b All EBSCO eBooks
650 0 ▼a Marketing research.
650 0 ▼a Geodemographics.
650 0 ▼a Consumers ▼x Research.
650 7 ▼a Consumers ▼x Research. ▼2 fast ▼0 (OCoLC)fst00876427
650 7 ▼a Geodemographics. ▼2 fast ▼0 (OCoLC)fst01743256
650 7 ▼a Marketing research. ▼2 fast ▼0 (OCoLC)fst01010284
650 7 ▼a BUSINESS & ECONOMICS / Industrial Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Management Science ▼2 bisacsh
650 7 ▼a BUSINESS & ECONOMICS / Organizational Behavior ▼2 bisacsh
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Leventhal, Barry, author. ▼t Geodemographics for marketers ▼z 9780749473822 ▼w (DLC) 2015040199 ▼w (OCoLC)910088086
830 0 ▼a Marketing science series.
85640 ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100
938 ▼a EBSCOhost ▼b EBSC ▼n 1135100
938 ▼a Ingram Digital eBook Collection ▼b IDEB ▼n cis31967142
938 ▼a YBP Library Services ▼b YANK ▼n 12782335
938 ▼a Coutts Information Services ▼b COUT ▼n 31967142
938 ▼a EBL - Ebook Library ▼b EBLB ▼n EBL4309761
990 ▼a 관리자
994 ▼a 92 ▼b KRKUC