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020 ▼a 9780309261814 ▼q electronic bk.
020 ▼a 0309261813 ▼q electronic bk.
020 ▼z 9780309261807 (paperback)
035 ▼a (OCoLC)880440019
040 ▼a E7B ▼e rda ▼b eng ▼c E7B ▼d OCLCO ▼d N$T ▼d 248032
049 ▼a K4RA
05014 ▼a TA158.5 ▼b .M47 2013eb
072 7 ▼a TEC ▼x 009000 ▼2 bisacsh
072 7 ▼a TEC ▼x 035000 ▼2 bisacsh
08204 ▼a 620.001/4 ▼2 23
24500 ▼a Messaging for engineering : ▼b from research to action / ▼c Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
264 1 ▼a Washington, District of Columbia : ▼b National Academies Press, ▼c [2013]
264 4 ▼c 짤2013
300 ▼a 1 online resource (96 pages) : ▼b illustrations (chiefly color)
336 ▼a text ▼2 rdacontent
337 ▼a computer ▼2 rdamedia
338 ▼a online resource ▼2 rdacarrier
500 ▼a "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
504 ▼a Includes bibliographical references.
5050 ▼a 1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
588 ▼a Description based on print version record.
650 0 ▼a Communication in engineering.
650 0 ▼a Engineering ▼x Social aspects ▼z United States.
650 0 ▼a Engineers ▼x Public relations ▼z United States.
650 7 ▼a TECHNOLOGY & ENGINEERING / Engineering (General). ▼2 bisacsh
650 7 ▼a TECHNOLOGY & ENGINEERING / Reference. ▼2 bisacsh
655 4 ▼a Electronic books.
7102 ▼a National Academy of Engineering. ▼b Committee on Implementing Engineering Messages, ▼e issuing body.
7102 ▼a National Academy of Engineering, ▼e issuing body.
7102 ▼a National Academy of Engineering. ▼b Committee on Public Understanding of Engineering Messages. ▼t Changing the conversation.
77608 ▼i Print version: ▼t Messaging for engineering : from research to action. ▼d Washington, District of Columbia : National Academies Press, [2013] ▼h xii, 82 pages ; 23 cm ▼z 9780309261807 ▼w (DLC) 10863951
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=867567
938 ▼a ebrary ▼b EBRY ▼n ebr10863951
938 ▼a EBSCOhost ▼b EBSC ▼n 867567
990 ▼a 관리자