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LDR02595cmm uu200601Ka 4500
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003OCoLC
00520230519143755
006m o d
007cr cnu---unuuu
008120112s2012 caua o 001 0 eng d
010 ▼a 2011040018
019 ▼a 779695879
020 ▼a 9780313396069 (electronic bk.)
020 ▼a 031339606X (electronic bk.)
020 ▼z 9780313396052
020 ▼z 0313396051
0248 ▼a 9786613393555
0291 ▼a AU@ ▼b 000049001947
0291 ▼a DEBSZ ▼b 372903754
0291 ▼a NZ1 ▼b 15023654
035 ▼a (OCoLC)772511874
037 ▼a 339355 ▼b MIL
040 ▼a N$T ▼c N$T ▼d YDXCP ▼d E7B ▼d B24X7 ▼d CDX ▼d COO ▼d IAI ▼d OCLCQ ▼d DEBSZ ▼d OCLCQ ▼d 248032
049 ▼a K4RA
050 4 ▼a HF5415.2 ▼b .W454 2012eb
072 7 ▼a BUS ▼x 043060 ▼2 bisacsh
08204 ▼a 658.8/3 ▼2 23
1001 ▼a Wenzel, Anne M.
24514 ▼a The entrepreneur's guide to market research ▼h [electronic resource] / ▼c Anne M. Wenzel.
260 ▼a Santa Barbara, Calif. : ▼b Praeger, ▼c c2012.
300 ▼a 1 online resource (xi, 167 p.) : ▼b ill.
4901 ▼a The entrepreneur's guide
500 ▼a Includes index.
5050 ▼a What market research is---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition : competitors, emerging trends, and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.
588 ▼a Description based on print version record.
650 0 ▼a Marketing research.
650 0 ▼a Business planning.
650 0 ▼a Entrepreneurship.
650 0 ▼a New business enterprises.
650 7 ▼a BUSINESS & ECONOMICS / Marketing / Research. ▼2 bisacsh
655 4 ▼a Electronic books.
655 0 ▼a Electronic books.
77608 ▼i Print version: ▼a Wenzel, Anne M. ▼t Entrepreneur's guide to market research. ▼d Santa Barbara, Calif. : Praeger, c2012 ▼z 9780313396052 ▼w (DLC) 2011040018 ▼w (OCoLC)729344532
830 0 ▼a Entrepreneur's guide (Westport, Conn.)
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=419915
938 ▼a YBP Library Services ▼b YANK ▼n 6970494
938 ▼a ebrary ▼b EBRY ▼n ebr10523613
938 ▼a Books 24x7 ▼b B247 ▼n bkb00045430
938 ▼a Coutts Information Services ▼b COUT ▼n 20471104
938 ▼a EBSCOhost ▼b EBSC ▼n 419915
990 ▼a 관리자
994 ▼a 92 ▼b K4R