| LDR | | 02619cmm uu200457Ka 4500 |
| 001 | | 000000299728 |
| 003 | | OCoLC |
| 005 | | 20230517133347 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 110214s2011 enkab ob 001 0 eng d |
| 020 | |
▼a 9780203860892 (electronic bk.) |
| 020 | |
▼a 0203860896 (electronic bk.) |
| 020 | |
▼z 9780415567169 |
| 020 | |
▼z 0415567165 |
| 035 | |
▼a (OCoLC)701718527 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d YDXCP
▼d E7B
▼d OCLCQ
▼d CDX
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5823
▼b .G563 2011eb |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 659.1/042
▼2 22 |
| 245 | 04 |
▼a The globalization of advertising
▼h [electronic resource] :
▼b agencies, cities and spaces of creativity /
▼c James R. Faulconbridge ... [et al.]. |
| 260 | |
▼a London ;
▼a New York :
▼b Routledge,
▼c 2011. |
| 300 | |
▼a 1 online resource (xi, 189 p.) :
▼b ill., maps. |
| 490 | 1 |
▼a Routledge studies in human geography ;
▼v 34 |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective -- Agencies and advertising globalization : coordinating interactions with clients and consumers -- Agency -- city relationships in advertising globalization -- New York City : from centre of global advertising to a global advertising centre -- Los Angeles : a paradoxically "local" creative city -- Detroit : market change and a city falling outside of the global space economy -- Coda : agencies, cities, and recession -- Conclusions : advertising agencies and cities in the space economy. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Advertising. |
| 650 | 0 |
▼a Globalization
▼x Economic aspects. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Beaverstock, Jonathan V. |
| 776 | 08 |
▼i Print version:
▼t Globalization of advertising.
▼d London ; New York : Routledge, 2011
▼z 9780415567169
▼w (DLC) 2010027330
▼w (OCoLC)645889661 |
| 830 | 0 |
▼a Routledge studies in human geography ;
▼v 34. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=347242 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3616366 |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10446809 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 17639583 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |