| LDR | | 02233cmm uu200397Ka 4500 |
| 001 | | 000000299646 |
| 003 | | OCoLC |
| 005 | | 20230517133204 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 101021s2010 nyu ob 001 0 eng d |
| 020 | |
▼a 9780203847206 (electronic bk.) |
| 020 | |
▼a 0203847202 (electronic bk.) |
| 035 | |
▼a (OCoLC)671398877 |
| 040 | |
▼a N$T
▼b eng
▼c N$T
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HF5415.13
▼b .L335 2010eb |
| 072 | 7 |
▼a BUS
▼x 043000
▼2 bisacsh |
| 072 | 7 |
▼a BUS
▼x 078000
▼2 bisacsh |
| 082 | 04 |
▼a 658.8
▼2 22 |
| 100 | 1 |
▼a Lancaster, Geoffrey,
▼d 1938- |
| 245 | 10 |
▼a Essentials of marketing management
▼h [electronic resource] /
▼c Geoff Lancaster and Lester Massingham. |
| 260 | |
▼a New York :
▼b Routledge,
▼c 2010. |
| 300 | |
▼a 1 online resource. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Development of a strategic approach to marketing -- Markets and customers : consumer and organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target marketing -- Product and innovation strategies -- Pricing strategies -- Channels of distribution and logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing -- Sales forecasting -- Marketing information systems and research -- Analyzing the environment (opportunities and threats) and appraising resources (strengths and weaknesses) -- Evaluating and controlling strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not-for-profit marketing. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Marketing
▼x General.
▼2 bisacsh |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Distribution.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Massingham, Lester. |
| 776 | 08 |
▼i Print version:
▼a Lancaster, Geoffrey, 1938-
▼t Essentials of marketing management.
▼d New York : Routledge, 2010
▼z 9780415553469
▼w (DLC) 2010002512
▼w (OCoLC)326670494 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=336646 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |