| LDR | | 03711cmm uu200589Ia 4500 |
| 001 | | 000000299614 |
| 003 | | OCoLC |
| 005 | | 20230517133124 |
| 006 | | m d |
| 007 | | cr cn| |
| 008 | | 100429s2010 ne a ob 001 0 eng d |
| 019 | |
▼a 466362003
▼a 659561149
▼a 738750576 |
| 020 | |
▼a 9781856177733 |
| 020 | |
▼a 1856177734 |
| 020 | |
▼a 9780080966649 (electronic bk.) |
| 020 | |
▼a 0080966640 (electronic bk.) |
| 029 | 1 |
▼a CDX
▼b 11246464 |
| 029 | 1 |
▼a CDX
▼b 13929576 |
| 029 | 1 |
▼a AU@
▼b 000045964109 |
| 029 | 1 |
▼a NZ1
▼b 13459056 |
| 035 | |
▼a (OCoLC)610009061 |
| 037 | |
▼a 177347:173780
▼b Elsevier Science & Technology
▼n http://www.sciencedirect.com |
| 040 | |
▼a OPELS
▼b eng
▼c OPELS
▼d BTCTA
▼d BWK
▼d CDX
▼d YDXCP
▼d BWX
▼d OCLCQ
▼d N$T
▼d IDEBK
▼d E7B
▼d OCLCQ
▼d 248032 |
| 049 | |
▼a K4RA |
| 050 | 4 |
▼a HD69.B7
▼b D43 2010 |
| 072 | 7 |
▼a BUS
▼x 002000
▼2 bisacsh |
| 082 | 04 |
▼a 658.827
▼2 22 |
| 100 | 1 |
▼a De Chernatony, L.
▼q (Leslie) |
| 245 | 10 |
▼a From brand vision to brand evaluation
▼h [electronic resource] :
▼b the strategic process of growing and strengthening brands /
▼c Leslie de Chernatony. |
| 250 | |
▼a 3rd ed. |
| 260 | |
▼a Amsterdam ;
▼a Boston ;
▼a London :
▼b Butterworth-Heinemann,
▼c 2010. |
| 300 | |
▼a 1 online resource (xvi, 376 p.) :
▼b ill. |
| 500 | |
▼a Previous ed.: 2006. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding. |
| 520 | |
▼a Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less. |
| 588 | |
▼a Description based on print version record. |
| 650 | 0 |
▼a Brand name products. |
| 650 | 0 |
▼a Trademarks. |
| 650 | 0 |
▼a Product management. |
| 650 | 7 |
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 776 | 08 |
▼i Print version:
▼a De Chernatony, L. (Leslie).
▼t From brand vision to brand evaluation.
▼b 3rd ed.
▼d Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010
▼z 9781856177733
▼z 1856177734
▼w (OCoLC)477290968 |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=329110 |
| 938 | |
▼a Baker and Taylor
▼b BTCP
▼n BK0008670531 |
| 938 | |
▼a Blackwell Book Service UK
▼b BBUK
▼n L9843874
▼c 29.99 |
| 938 | |
▼a YBP Library Services
▼b YANK
▼n 3130847 |
| 938 | |
▼a Blackwell Book Service
▼b BBUS
▼n R9845771
▼c $49.95 |
| 938 | |
▼a Coutts Information Services
▼b COUT
▼n 13929576
▼c 29.99 GBP |
| 938 | |
▼a ebrary
▼b EBRY
▼n ebr10397627 |
| 990 | |
▼a 관리자 |
| 994 | |
▼a 92
▼b K4R |