MARC보기
LDR02094cmm uu200421Ia 4500
001000000299596
003OCoLC
00520230517133102
006m d
007cr cnu---unuuu
008100721s2010 enka ob 001 0 eng d
020 ▼a 9780203857120 (electronic bk.)
020 ▼a 0203857127 (electronic bk.)
0291 ▼a AU@ ▼b 000046286526
035 ▼a (OCoLC)649443234
040 ▼a N$T ▼b eng ▼c N$T ▼d OCLCA ▼d OCLCQ ▼d IDEBK ▼d OCLCQ ▼d 248032
049 ▼a K4RA
050 4 ▼a HD30.22 ▼b .F57 2010eb
072 7 ▼a BUS ▼x 044000 ▼2 bisacsh
08204 ▼a 338.5024/658 ▼2 22
1001 ▼a Fisher, Timothy C. G., ▼d 1959-
24510 ▼a Managerial economics ▼h [electronic resource] : ▼b a strategic approach / ▼c Timothy C.G. Fisher, David Prentice and Robert Waschik.
250 ▼a 2nd ed.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 2010.
300 ▼a 1 online resource (xii, 388 p.) : ▼b ill.
504 ▼a Includes bibliographical references and index.
5050 ▼a Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
588 ▼a Description based on print version record.
650 0 ▼a Managerial economics.
650 0 ▼a Game theory.
650 7 ▼a BUSINESS & ECONOMICS ▼x Economics ▼x Microeconomics. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Prentice, David.
7001 ▼a Waschik, Robert G., ▼d 1962-
77608 ▼i Print version: ▼a Fisher, Timothy C.G., 1959- ▼t Managerial economics. ▼b 2nd ed. ▼d New York, NY : Routledge, 2010 ▼z 9780415495097 ▼w (DLC) 2009034673 ▼w (OCoLC)432989728
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324350
990 ▼a 관리자
994 ▼a 92 ▼b K4R