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Culture and commerce : the value of entrepreneurship in creative industries /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Khaire, Mukti, 1973-, author. |
| 서명/저자사항 | Culture and commerce :the value of entrepreneurship in creative industries /Mukti Khaire. |
| 발행예정일자 | 1705 |
| 형태사항 | 1 online resource |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781503603080 1503603083 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization. |
| 요약 | Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture. |
| 일반주제명 | Cultural industries. Entrepreneurship. Arts -- Economic aspects. Arts -- Marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Arts -- Economic aspects. Arts -- Marketing. Cultural industries. Entrepreneurship. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Khaire, Mukti, 1973-Culture and commerce.Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 20179780804792219 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1519329 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00011141 | 658.4/21 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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