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Pricing and revenue optimization / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Phillips, Robert L. (Robert Lewis), 1955-, author. |
| 서명/저자사항 | Pricing and revenue optimization /Robert L. Phillips.[electronic resource] |
| 판사항 | Second edition. |
| 발행사항 | Stanford, California : Stanford Business Books, [2021] |
| 형태사항 | 1 online resource (xiii, 456 pages) : illustrations |
| 소장본 주기 | Master record variable field(s) change: 050, 650 |
| ISBN | 9781503614260 1503614263 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing. |
| 요약 | "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"-- |
| 일반주제명 | Pricing. Revenue management. Pricing. Revenue management. Electronic books. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Phillips, Robert L. (Robert Lewis), 1955-Pricing and revenue optimizationSecond edition.Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.9781503610002 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915298 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00020645 | 658.15/54 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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