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Linking cultural dimensions and CSR communication : emerging research and opportunities / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Palazzo, Maria, author. |
| 서명/저자사항 | Linking cultural dimensions and CSR communication :emerging research and opportunities /Maria Palazzo.[electronic resource] |
| 발행사항 | Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2019] |
| 형태사항 | 1 online resource (xxiii, 169 pages). |
| 총서사항 | Advances in business strategy and competitive advantage (ABSCA) book series |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9781522579472 1522579478 9781522579489 1522579486 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Mapping the field : cultural dimensions explored by Hofstede -- Emerging trends in business ethics, CSR and sustainability -- Emerging trends in stakeholder engagement and CSR communication -- Bridging cultural dimensions and CSR communication -- Extending the field : the empirical research -- From hypotheses to result s: the independency of CSR communication on corporate websites from cultural dimensions -- About the author -- Index. |
| 요약 | "This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"-- |
| 일반주제명 | Social responsibility of business. Corporate image. Web sites. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Corporate image. Social responsibility of business. Web sites. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Palazzo, Maria.Linking cultural dimensions and CSR communication.Hershey, PA : Business Science Reference, [2019]9781522579465 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1984360 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00019886 | 658.4/08 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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