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Corporate social responsibility and strategic market positioning for organizational success / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Brown, Carlton, 1986-, editor. Nwagbara, Uzoechi, editor. |
| 서명/저자사항 | Corporate social responsibility and strategic market positioning for organizational success /Carlton Brown, Uzoechi Nwagbara, [editors].[electronic resource] |
| 발행사항 | Hershey : IGI Global, Business Science Reference, [2019] |
| 형태사항 | 1 online resource (xvi, 301 pages) |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,2327-5502 |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9781522554103 1522554106 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, O?zge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / Jose? G. Vargas-Herna?ndez, Ce?sar Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu. |
| 요약 | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |
| 일반주제명 | Social responsibility of business. Success in business. Social responsibility of business. Success in business. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Corporate social responsibility and strategic market positioning for organizational success.Hershey : IGI Global, Business Science Reference, [2019]9781522554097 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1836343 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00019856 | 658.4/08 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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