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Navigating the new retail landscape : a guide for business leaders / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Treadgold, A. D. (Alan David), 1963-, author. Reynolds, Jonathan, 1958-, author. |
| 서명/저자사항 | Navigating the new retail landscape :a guide for business leaders /Alan Treadgold and Jonathan Reynolds.[electronic resource] |
| 판사항 | 2nd edition. |
| 발행사항 | Oxford ; New York, NY : Oxford University Press, 2021. |
| 형태사항 | 1 online resource (xii, 341 pages) : illustrations, maps. |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9780191905230 0191905232 9780192639400 0192639404 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part 1.Navigating the New Retail Landscape --1.The new landscape for customer engagement --2.The transformational role of technology --3.The changing physical landscape of retailing --4.The emergence of new business models --5.The changing retail cost model --6.Bringing order to the new world order --Part 2.Guidance for Business Leaders --7.Delivering customer centric experiences --8.Reimagining the retail store --9.The new needs of the retail enterprise --10.The new needs of retail enterprise leaders. |
| 요약 | With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape. |
| 일반주제명 | Retail trade -- History -- 21st century. Retail trade. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Treadgold, A. D. (Alan David), 1963-Navigating the new retail landscape.2nd edition.Oxford ; New York, NY : Oxford University Press, 202101988687669780198868767 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2677849 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00019408 | 381/.109052 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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