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Authenticity : building a brand in an insincere age /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Toft, Mark, author. Sunny, Jay, author. Taylor, Rich, author. |
| 서명/저자사항 | Authenticity :building a brand in an insincere age /Mark Toft, Jay Sunny, and Rich Taylor. |
| 발행사항 | Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020] |
| 형태사항 | 1 online resource (xii, 198 pages) |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 1440873216 9781440873218 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts. |
| 요약 | "This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"-- |
| 일반주제명 | Branding (Marketing) Advertising. Authenticity (Philosophy) Advertising. Authenticity (Philosophy) Branding (Marketing) |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Toft, Mark.AuthenticitySanta Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]9781440873201 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2331602 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00018355 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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