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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | King, Katie, 1967-, author. |
| 서명/저자사항 | Using artificial intelligence in marketing :how to harness AI and maintain the competitive edge /Katie King. |
| 판사항 | 1st Edition. |
| 발행사항 | New York : Kogan Page Ltd, [2019] |
| 발행예정일자 | 1902 |
| 형태사항 | 1 online resource |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 0749483407 9780749483401 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index. |
| 일반주제명 | Marketing -- Technological innovations. Artificial intelligence. Artificial intelligence. Marketing -- Technological innovations. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:King, Katie, 1967- author.Using artificial intelligence in marketing1st Edition.New York : Kogan Page Ltd, [2019]9780749483395 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2294064 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00018281 | 658.800285/63 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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