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Brand Storytelling : Put Customers at the Heart of Your Brand Story
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Rodriguez, Miri. |
| 서명/저자사항 | Brand Storytelling :Put Customers at the Heart of Your Brand Story. |
| 발행사항 | London : Kogan Page, Limited, 2020. |
| 형태사항 | 1 online resource (232 pages) |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 0749490535 9780749490539 |
| 내용주기 | <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 01: What is brand storytelling and why is it important?;</li><li>Chapter -- 02: Brand, business, customer? Where to begin in building your brand story;</li><li>Chapter -- 03: The five essential elements to humanize your brand through storytelling;</li><li>Chapter -- 04: Assessing and dismantling your current brand story to redesign a customer-led narrative;</li><li>Chapter -- 05: Shifting the role of your brand from hero to sidekick in your brand story, giving your customer the starring role;</li><li>Chapter -- 06: Bring your story to life with the sixth storytelling element -- Passion;</li><li>Chapter -- 07: How to integrate brand storytelling into your marketing mix;</li><li>Chapter -- 08: Embracing dark social, immersive and data-driven storytelling;</li><li>Chapter -- 09: Why 'personal branding' your leaders is a key pillar of brand storytelling success;</li><li>Chapter -- 10: The power of advocacy -- Using employees and influencers to celebrate your story;</li><li>Chapter -- 11: Inspire your brand story -- Interviews with leading storytellers around the world;</li><li>Chapter -- 12: How to align and integrate brand storytelling into every department;</li><li>Chapter -- 13: Benchmarking and measurement -- How do you know your brand storytelling is working?;</li><li>Chapter -- 14: The future of brand storytelling -- How machine, AI and automation can only tell one side of the story</li></ul></li></ul> |
| 요약 | Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story. |
| 일반주제명 | Branding (Marketing) Brand name products. Customer relations. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Rodriguez, Miri.Brand Storytelling : Put Customers at the Heart of Your Brand Story.London : Kogan Page, Limited, 짤20209780749490478 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2379641 |
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