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Green marketing as a positive driver toward business sustainability /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Naidoo, Vannie, 1972-, editor. Verma, Rahul, 1989-, editor. |
| 서명/저자사항 | Green marketing as a positive driver toward business sustainability /[edited by] Vannie Naidoo and Rahul Verma. |
| 발행사항 | Hershey, PA : IGI Global, Business Science Reference, [2020] |
| 형태사항 | 1 online resource. |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9781522595601 1522595600 |
| 일반주기 |
"Premier reference source."
|
| 내용주기 | Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Ca?vado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betu?l Bu?day, Hacettepe University. |
| 요약 | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |
| 일반주제명 | Green marketing -- Case studies. Green marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Green marketing as a positive driver toward business sustainability.Hershey, PA : Business Science Reference, [2019]9781522595588 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2177555 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00017180 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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