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Get fit for digital business : a six-step workout plan to get your organisation in great shape to thrive in a connected commercial world /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Laurens, Rob, author. |
| 서명/저자사항 | Get fit for digital business :a six-step workout plan to get your organisation in great shape to thrive in a connected commercial world /Rob Laurens. |
| 발행사항 | London ; New York : Routledge, 2019. |
| 형태사항 | 1 online resource |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9780429868795 0429868790 9780429868801 0429868804 9780429868788 0429868782 9780429462146 042946214X |
| 기타표준부호 | 10.4324/9780429462146doi |
| 일반주기 |
Formerly CIP.
Uk
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover -- Half Title -- Title -- Copyright -- Contents -- Acknowledgements -- Foreword -- Part 1: Introduction -- The only constant is change -- Along came a spider -- Social services -- Mobilising for a new world -- Confronting the challenge of change -- What is digital anyway? -- Doing versus being -- Why versus how -- Size matters -- Digital transformation? -- Survival of the fittest -- Part 2: The process -- Six steps to get fit for digital business -- Step 1: Owning the moment of truth -- Step 2: The fitness assessment -- Step 3: Visualisation -- Step 4: Warming up -- Step 5: The digital fitness roadmap -- Step 6: Tracking progress -- Part 3: The programme -- The six components of digital fitness -- Component 1: Mindset -- Commit to fit -- Disrupt yourself -- Get in the zone -- Resistance training -- Release endorphins -- Plan to succeed -- Component 2: Core strength -- Clarity at the core -- Know your audience -- Know how they buy -- Know the market -- Know your purpose -- Know your values -- Component 3: Skills -- Marketing and sales skills -- Creative skills -- Specialist skills -- In-house skills -- Soft skills -- Talent management skills -- Component 4: Power -- Power of the cloud -- Power tools -- The technology tower of power -- Power to choose -- Power of the team -- Power of content -- Component 5: Data -- Define -- Align -- Mine -- Refine -- Cloud nine -- Confine -- Component 6: Agility -- Agile -- Speed -- Control -- Flexibility -- Balance -- Co-ordination -- Part 4: Get with the programme -- Time to get in shape -- the complete get fit for digital business programme -- Epilogue -- Index. |
| 요약 | Is your organisation in good shape for today's digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings. This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it's a complete framework for leaders who don't have time for an MBA in digital business - but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you to create an enterprise that is not just more productive and profitable, but also happier and healthier - leaving you and your team feeling and performing better in every department. |
| 일반주제명 | Organizational change. Industrial management. Business enterprises -- Technological innovations. BUSINESS & ECONOMICS -- General. Business enterprises -- Technological innovations. Industrial management. Organizational change. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Get fit for digital businessLondon : Routledge, Taylor & Francis Group, 2019.9781138616301 ebook version :9780429868795 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2115617 |
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