가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hibino, Sho?zo?, 1940-, author. |
| 서명/저자사항 | Toyota's global marketing strategy :innovation through breakthrough thinking and kaizen /Shozo Hibino, Koichiro Noguchi, Gerhard Plenert. |
| 발행사항 | Boca Raton, FL : CRC Press, [2018] |
| 형태사항 | 1 online resource (xviii, 166 pages) : illustrations |
| 소장본 주기 | Master record variable field(s) change: 050 |
| ISBN | 9781351671552 1351671553 9781315163567 131516356X |
| 서지주기 | Includes bibliographical references (pages 159-160) and index. |
| 내용주기 | Introduction : what does Toyota's "thinking habits" mean? What is the Toyota way of thinking? -- Secret ingredient #1 : don't chase tradition--the uniqueness principle -- Secret ingredient #2 : just-in-time information collection--the purposeful information principle -- Secret ingredient #3 : a professional systems architecture--the systems principle -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4 : a company that nurtures people--the people involvement principle -- Secret ingredient #5 : explore the reason for existence--the purpose principle -- Secret ingredient #6 : in pursuit of the ultimate solution--the future solution principle -- Secret ingredient #7 : when progressing toward ideal future solutions, confront the present--the living solution principle -- The seven thinking habits of global marketing -- Epilogue. |
| 요약 | There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's 'Breakthrough Thinking' Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota 'goes to the customer' and comprehensively studies how customers use their products Reveals Toyota's cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980s, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study. |
| 주제명(단체명) | Toyota Jido?sha Kabushiki Kaisha -- Management. Toyota Jido?sha Kabushiki Kaisha. -- fast -- |
| 일반주제명 | Marketing -- Planning. Strategic planning. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Strategic Planning. BUSINESS & ECONOMICS -- Marketing -- General. Management. Marketing -- Planning. Strategic planning. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Hibino, Sho?zo?, 1940-Toyota's global marketing strategy.Boca Raton, FL : CRC Press, [2018]9781138059412 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1575746 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00016905 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
