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When innovation moves at digital speed : strategies and tactics to provoke, sustain, and defend innovation in today's unsettled markets / [electronic resource]

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단체저자명MIT Sloan Management Review.
서명/저자사항When innovation moves at digital speed :strategies and tactics to provoke, sustain, and defend innovation in today's unsettled markets /MIT Sloan Management Review.[electronic resource]
발행사항Cambridge : The MIT Press, 2019.
형태사항1 online resource (280 pages).
총서사항Digital future of management
소장본 주기Added to collection customer.56279.3 - Master record variable field(s) change: 072
ISBN9780262348386
0262348381

요약Practical advice from experts on how to create, manage, measure, and improve innovation in and for today's digital markets All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations have clearly defined the scale, speed, and scope of their engagement with the digital world. These essays, from the pages of the preeminent journal MIT Sloan Management Review, offer practical advice from experts on how to create, facilitate, and manage innovation in and for today's digital markets. The essays emphasize the power of intersections , where different mindsets and skills collide. These connections can be external--LEGO, for example, has engaged more than 100,000 adult fans in user communities--or internal, as when "brokers," "connectors," and "energizers" act within organizations. Contributors stress the value of action over analysis , citing examples that affirm the power of trial-and-error experimentation. They demonstrate that innovation success requires thinking beyond technology. Innovation is not created by white-coated scientists in a lab; it is not the job of the few but of the many. And finally, the contributors warn that the greatest enemy lies within ; innovators often encounter fierce internal resistance. They consider innovations in the innovation process itself, describing the promise and pitfalls of "design thinking" and offering advice on how to manage the tension between new and existing business models. Innovation is not a magical act practiced by a select few with rare gifts. Innovation is a discipline that can be measured, managed, and improved. W hen Innovation Moves at Digital Speed provides practical guidance for innovation success.
일반주제명Organizational change.
Business enterprises -- Technological innovations.
New products -- Management.
Business enterprises -- Technological innovations.
New products -- Management.
Organizational change.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
언어영어
기타형태 저록Print version:When innovation moves at digital speed9780262535717
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2040667

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