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Communicating visually : the graphic design of the brand / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Raposo, Daniel, editor. |
| 서명/저자사항 | Communicating visually :the graphic design of the brand /edited by Daniel Raposo ; contributors: Joan costa, Daniel Raposo, Francisco Provide?ncia, Eduardo Herrera, Leire Ferna?ndez, Albert Cullere?, Emilio Gil, Fernando Oliveira, Fe?lix Beltra?n and Bruno Maag.[electronic resource] |
| 발행사항 | Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018. |
| 형태사항 | 1 online resource (vi, 207 pages) : illustrations. |
| 소장본 주기 | Added to collection customer.56279.3 |
| ISBN | 9781527518476 1527518477 |
| 일반주기 |
"This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.--Cover page 4.
|
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Provide?ncia -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Ferna?ndez -- The brands and the circle of time / Albert Cullere? -- The same brands but different / Emi?lio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Fe?lix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary. |
| 일반주제명 | Graphic design (Typography) Graphic design (Typography) ART / Techniques / Drawing |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Communicating visually.Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 20189781527513365 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1910576 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00015215 | 741.6 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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