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On behalf of the president : presidential spouses and White House communications strategy today /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Wright, Lauren A., author. |
| 서명/저자사항 | On behalf of the president :presidential spouses and White House communications strategy today /Lauren A. Wright. |
| 발행사항 | Santa Barbara, California : Praeger, [2016] |
| 형태사항 | 1 online resource. |
| ISBN | 9781440848605 1440848602 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The Puzzle Spouses Pose -- What Martha Washington and Michelle Obama Have in Common -- Messengers-in-Chief -- First, Do No Harm : Next, Do What Comes Natural -- The Rhetorical Toolkit Spouses Use to Convince Us -- Does It Work? -- Modernizing Our Perspectives on Presidential Spouses -- Epilogue : An Operative's Guide to Spouse Mobilization in 2016. |
| 요약 | "Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- |
| 주제명(개인명) | Clinton, Hillary Rodham. Bush, Laura Welch,1946- Obama, Michelle,1964- |
| 일반주제명 | Communication in politics -- United States. Presidents' spouses -- Political activity -- United States. HISTORY / United States / State & Local / General |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1204381 |
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| 1 | WE00013571 | 973.93092/52 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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