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Competitive intelligence rescue : getting it right /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Vella, Carolyn M., author. McGonagle, John J., author. |
| 서명/저자사항 | Competitive intelligence rescue :getting it right /Carolyn M. Vella and John J. McGonagle. |
| 발행사항 | Santa Barbara : Praeger, [2017] |
| 발행예정일자 | 1707 |
| 형태사항 | 1 online resource. |
| 소장본 주기 | Added to collection customer.56279.3 - Master record variable field(s) change: 072 |
| ISBN | 9781440851612 1440851611 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactical intelligence and contracting out for market/tactical intelligence -- Bringing CI inside -- Integrating an acquisition, developing DIY capabilities & adding primary research -- Starting late -- What does this all mean to you? -- Index. |
| 일반주제명 | Business intelligence. Business intelligence. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Vella, Carolyn M., author.Competitive intelligence rescueSanta Barbara : Praeger, [2017]9781440851605 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1554659 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00012914 | 658.4/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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