가야대학교 분성도서관

상단 글로벌/추가 메뉴

회원 로그인


자료검색

자료검색

상세정보

부가기능

Green Giants [electronic resource]

상세 프로파일

상세정보
자료유형E-Book
개인저자Williams, E. Freya
서명/저자사항Green Giants[electronic resource]
발행사항New York : AMACOM, 2015.
형태사항1 online resource
ISBN9780814436134
9780814436141
요약What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company-when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over
일반주제명BUSINESS & ECONOMICS / Strategic Planning
언어영어
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=932301

소장정보

  • 소장정보

인쇄 인쇄

메세지가 없습니다
No. 등록번호 청구기호 소장처 도서상태 반납예정일 예약 서비스 매체정보
1 WE00012300 658.4/083 가야대학교/전자책서버(컴퓨터서버)/ 대출가능 인쇄 이미지  

서평

  • 서평

태그

  • 태그

나의 태그

나의 태그 (0)

모든 이용자 태그

모든 이용자 태그 (0) 태그 목록형 보기 태그 구름형 보기
 

퀵메뉴

대출현황/연장
예약현황조회/취소
자료구입신청
상호대차
FAQ
교외접속
사서에게 물어보세요
메뉴추가
quickBottom

카피라이터

  • 개인정보보호방침
  • 이메일무단수집거부

김해캠퍼스 | 621-748 | 경남 김해시 삼계로 208 | TEL:055-330-1033 | FAX:055-330-1032
			Copyright 2012 by kaya university Bunsung library All rights reserved.