가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Audio branding : using sound to build your brand /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Minsky, Laurence, author. Fahey, Colleen, author. |
| 서명/저자사항 | Audio branding :using sound to build your brand /Laurence Minsky, Colleen Fahey. |
| 형태사항 | 1 online resource (xviii, 214 pages) |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749478582 0749478586 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. |
| 이용제한사항 | Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. |
| 요약 | Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
| 일반주제명 | Branding (Marketing) Music in advertising. Advertising -- Brand name products. Advertising -- Psychological aspects. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Advertising -- Brand name products. Advertising -- Psychological aspects. Branding (Marketing) Music in advertising. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Minsky, Laurence.Audio branding.1st Edition.New York : Kogan Page Ltd, [2017]9780749478575 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00011405 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
