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Upside : profiting from the profound demographic shifts ahead /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Gronbach, Kenneth W., author. Moye, M. J., author. |
| 서명/저자사항 | Upside :profiting from the profound demographic shifts ahead /by Kenneth W. Gronbach, with M.J. Moye. |
| 발행예정일자 | 1704 |
| 형태사항 | 1 online resource |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780814434703 0814434703 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They? 12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom. 24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom. |
| 요약 | Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. |
| 일반주제명 | Target marketing -- United States. Consumers -- United States. Marketing research -- United States. Demography -- United States. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Consumers. Demography. Marketing research. Population. Target marketing. |
| 주제명(지명) | United States -- Population.United States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Gronbach, Kenneth W.Upside.New York, NY : AMACOM, [2017]9780814434697 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1449579 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00011351 | 658.8/3 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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