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What customers crave : how to create relevant and memorable experiences at every touchpoint /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Webb, Nicholas J., 1958-, author. |
| 서명/저자사항 | What customers crave :how to create relevant and memorable experiences at every touchpoint /Nicholas Webb. |
| 형태사항 | 1 online resource |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780814437827 0814437826 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave. |
| 요약 | Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top. -- |
| 일반주제명 | Customer services. Customer relations. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Customer relations. Customer services. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Webb, Nicholas J., 1958-What customers crave.New York, NY : AMACOM, [2017]97808144378100814437818 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1250304 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00010994 | 658.8/12 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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