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Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Tomes, Nancy, 1952-, author. |
| 서명/저자사항 | Remaking the American patient :how Madison Avenue and modern medicine turned patients into consumers /Nancy Tomes. |
| 형태사항 | 1 online resource (xviii, 538 pages) : illustrations. |
| 총서사항 | Studies in social medicine |
| ISBN | 9781469622798 1469622793 |
| 서지주기 | Includes bibliographical references (pages 473-518) and index. |
| 내용주기 | part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate. |
| 일반주제명 | Consumer-driven health care -- United States -- History. Medical care -- United States -- History. Medicine -- United States -- Marketing -- History. Medizin. Gesundheitswesen. Arzneimittel. Konsumgesellschaft. Werbung. Patient. Consumer-driven health care. Medical care. Medicine -- Marketing. BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management Marketing of Health Services -- history -- United States. History, 20th Century -- United States. Consumer Participation -- history -- United States. Delivery of Health Care -- history -- United States. HISTORY / United States / 20th Century |
| 주제명(지명) | USA. -- gndUnited States. -- fast |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Tomes, Nancy, 1952- author.Remaking the American patient9781469622774 |
| 대출바로가기 | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=965074 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00009986 | 368.38/200973 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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