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The American retail value proposition : crafting unique experiences at compelling prices /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Murray, Kyle B. (Kyle Bayne), 1973-, author. |
| 서명/저자사항 | The American retail value proposition :crafting unique experiences at compelling prices /Kyle B. Murray. |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781442624771 1442624779 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index |
| 요약 | Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. |
| 일반주제명 | Marketing -- United States. Retail trade -- United States. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing. Retail trade. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 주제명(지명) | United States. -- fast |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1336714 |
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|---|---|---|---|---|---|---|---|---|
| 1 | WE00009754 | 658.8/700973 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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