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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Newman, Bruce I., author. |
| 서명/저자사항 | The marketing revolution in politics :what recent U.S. presidential campaigns can teach us about effective marketing /Bruce I. Newman. |
| 형태사항 | 1 online resource (xi, 205 pages) : illustrations |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781442669734 144266973X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
| 요약 | "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
| 일반주제명 | Political campaigns -- United States. Campaign management -- United States. Advertising, Political -- United States. Communication in politics -- United States. Marketing -- Political aspects -- United States. POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Political Process / General |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Newman, Bruce I.Marketing revolution in politics.Toronto, Ontario : Rotman-UTP Publishing, [2016]9781442647992 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00009016 | 324.70973 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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