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Kapferer on luxury : how luxury brands can grow yet remain rare /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Kapferer, Jean-Noe?l. |
| 서명/저자사항 | Kapferer on luxury :how luxury brands can grow yet remain rare /Jean-Noe?l Kapferer. |
| 형태사항 | 1 online resource. |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780749474379 0749474378 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution? |
| 일반주제명 | Luxuries -- Marketing. Luxury goods industry. Product management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Luxuries -- Marketing. Luxury goods industry. Product management. Markenpolitik Luxusgut Markenartikel Marketingstrategie |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Kapferer, Jean-Noe?l.Kapferer on luxury9780749474362 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008291 | 658.8/27 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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