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Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Smith, Mike, 1966-, author. |
| 서명/저자사항 | Targeted :how technology is revolutionizing advertising and the way companies reach consumers /Mike Smith. |
| 형태사항 | 1 online resource (233 pages) : illustrations |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9780814449011 0814449018 |
| 일반주기 |
Includes index.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. |
| 일반주제명 | Internet advertising. Internet marketing. Target marketing. BUSINESS & ECONOMICS -- Advertising & Promotion. Internet advertising. Internet marketing. Target marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Smith, Mike, 1966-Targeted : how technology is revolutionizing advertising and the way companies reach consumers.New York : AMACOM, 짤2015xiii, 208 pages9780814434994 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00008091 | 659.1/11 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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