가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Designing future-oriented airline businesses /
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Taneja, Nawal K. |
| 서명/저자사항 | Designing future-oriented airline businesses /Nawal K. Taneja. |
| 형태사항 | 1 online resource |
| 소장본 주기 | eBooks on EBSCOhostAll EBSCO eBooks |
| ISBN | 9781472442970 1472442970 1322086125 9781322086125 |
| 내용주기 | 1. Rethinking the Airline Business: Where Do We Stand? -- Business Model Transformation Spectrum -- Value Derived from Innovation -- Rethinking Airline Revenue Streams -- Book Outline -- Takeaways -- Notes -- 2. Recalibrating Passenger Value Requirements -- Customer Needs -- Reported Wants versus Actual Buying Behavior -- Getting Back to the Basics -- Resetting Expectations -- Segmentation -- Determining Willingness to Pay -- Takeaways -- Notes -- 3. Positioning on the Customization Spectrum -- A Historical Perspective -- Current Landscape -- Customization Spectrum -- Insights from Other Industries -- Takeaways -- Notes -- 4. Progressing to Become Genuine Retailers -- Retailing -- Products -- Pricing -- Distribution -- Evolution to Retailing -- A Best Practice Example -- Disney -- Takeaways -- Notes -- 5. Building Stronger Brands -- Brand Messages -- Branded Fares and Branded Products/Services. Multiple Brands: Subsidiaries, Alliances, Mergers & Acquisitions -- Branding Challenges and Opportunities -- Branding Insights from Other Businesses -- Takeaways -- Notes -- 6. Addressing the Role of Loyalty -- Some Background -- Current Landscape -- Leveraging Data -- Rethinking Segmentation -- Beyond Traditional Incentives -- Takeaways -- Notes -- 7. Driving the Business Through Technology -- Technologies Driving the Business -- Organizational Structure -- Takeaways -- Notes -- 8. Preparing for Tomorrow -- Consumers -- Competitors -- Collaborators -- Leadership -- Driving Transformative Technology -- Takeaways -- Notes -- 9. Attaining Market Leadership: Thought Leadership Pieces -- ALDI: CRM by Simplicity / Dieter Brandes -- Hertz Reinvents Car Rental for a Customer-Centric World / David Trimm -- The Influence of Megatrends on the Airline Industry and its Customers / Jonathan Kletzel. Maintaining Competitive Advantage in the Face of Changing Competitive Dynamics / Vaughan Chandler -- Airline Retailing Research Summary / Stan Boyer. |
| 요약 | "Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage"--Provided by publisher. |
| 일반주제명 | Airlines -- Management. TRANSPORTATION -- Aviation -- Commercial. Airlines -- Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Taneja, Nawal K.Designing future-oriented airline businesses1472442962 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=797954 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00007784 | 387.70684 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
