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Digital state : how the Internet is changing everything / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Pont, Simon. |
| 서명/저자사항 | Digital state[electronic resource] :how the Internet is changing everything /[edited by] Simon Pont. |
| 발행사항 | London : Kogan Page Limited, [2013] |
| 형태사항 | 1 online resource (pages cm) |
| ISBN | 9780749468866 (electronic bk.) 0749468866 (electronic bk.) 1299616054 (electronic bk.) 9781299616059 (electronic bk.) |
| 요약 | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w. |
| 일반주제명 | Information technology -- Economic aspects. Information technology -- Social aspects. Electronic commerce -- Social aspects. Internet marketing -- Social aspects. Internet -- Social aspects. COMPUTERS -- Information Technology. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Digital state.London : Kogan Page Limited, [2013]9780749468859 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524962 |
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