자료유형 | E-Book |
---|---|
개인저자 | Pont, Simon. |
서명/저자사항 | Digital state[electronic resource] :how the Internet is changing everything /[edited by] Simon Pont. |
발행사항 | London : Kogan Page Limited, [2013] |
형태사항 | 1 online resource (pages cm) |
ISBN | 9780749468866 (electronic bk.) 0749468866 (electronic bk.) 1299616054 (electronic bk.) 9781299616059 (electronic bk.) |
요약 | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w. |
일반주제명 | Information technology -- Economic aspects. Information technology -- Social aspects. Electronic commerce -- Social aspects. Internet marketing -- Social aspects. Internet -- Social aspects. COMPUTERS -- Information Technology. |
언어 | 영어 |
기타형태 저록 | Print version:Digital state.London : Kogan Page Limited, [2013]9780749468859 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=524962 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00005181 | 303.48/33 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |