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PR and communication in local government and public services [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Brown, John. Gaudin, Pat. Moran, Wendy. |
| 서명/저자사항 | PR and communication in local government and public services[electronic resource] /John Brown, Pat Gaudin and Wendy Moran. |
| 발행사항 | London : KoganPage, 2013. |
| 형태사항 | 1 online resource. |
| 총서사항 | PR in practice |
| ISBN | 9780749466176 (electronic bk.) 0749466170 (electronic bk.) 129968713X (electronic bk.) 9781299687134 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | About the authors; Foreword; Acknowledgements; 01 The communicating council; The development of local government public relations; From public relations to reputation guardians; Information, publicity and the law; Publicity Code breaches; Getting the basics right; 02 The communication team; The team's responsibilities; Shaping the team; Leadership; Professionalism; Political nous; Measuring performance; 03 Communicating strategically; Research; Reputation campaign; Internal communication; Strategy; Developing a communication strategy; The practicalities. All communications should be strategic04 Communicating and engaging with citizens; Councils and councillors; Public consultations; Local referendums; 05 Communicating with the council customer; My council, total place, customer insight, reputation guide; Why are you communicating?; Using all channels; Sharing best practice; Customer charters; Customer services; The council tax leaflet; Council publications and A-Z guides; The council website and online information; Equality in communication; Can there ever be too much information?; Two-way communication and the all important feedback. Monitoring and evaluation06 Communicating with employees; Defining communications with employees; Identifying internal publics; Voice: staff at the heart of internal communication strategies; Voice: hearing what staff have to say; Voice: internet gives opportunities; The crucial role that managers play; Channels of internal communication; Engaging staff and employee surveys; Inside out and outside in; Creativity; Evaluation; Case studies; 07 Communicating as partners; Local partnerships; Regional partnerships; National partnerships; Partnership work: the challenges and opportunities. 08 Communicating a campaignPlanning the PR campaign; 09 Communicating with the media; Changing media landscape; Real life TV documentaries; Local television; Social media and journalists; The media toolkit; 10 Communicating in a digital world; Digital communication: moving beyond the tools towards the method; Social media evaluation; The impact of social media on organisational approach; The future; 11 Communicating in a crisis; Issues management; Risk assessment; Emergency planning; The role of digital communication; Traditional channels of communication: direct communication matters. Post-crisis communication12 Communicating the council brand; The visual identity; The behavioural and communicative identity; Conclusion; 13 Communicating and promoting place; Place promotion is not new; After the riots: I love Hackney and Manchester campaigns; Glasgow's Miles Better; Event and place promotion; Essentials of place branding; 14 Communicating with confidence; 1. Embrace change; 2. Engage locally; 3. Elevate leadership; 4. Emphasise brand and reputation; 5. Embed public interest; Appendix 1: The code of recommended practice on local authority publicity in England (2011). |
| 요약 | A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for. |
| 일반주제명 | Communication in public administration -- Great Britain. Local government -- Public relations -- Great Britain. POLITICAL SCIENCE -- Public Affairs & Administration. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Brown, John.PR and Communication in Local Government and Public Services.Kogan Page 20139780749466169 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602886 |
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