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American Wine Economics : an Exploration of the U.S. Wine Industry [electronic resource]

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자료유형E-Book
개인저자Thornton, James.
서명/저자사항American Wine Economics[electronic resource] :an Exploration of the U.S. Wine Industry.
발행사항Berkeley : University of California Press, 2013.
형태사항1 online resource (367 pages)
ISBN9780520957015 (electronic bk.)
0520957016 (electronic bk.)


서지주기Includes bibliographical references and index.
내용주기Cover; Title; Copyright; Contents; List of Illustrations; List of Tables; Preface; Acknowledgments; Introduction; 1 The Economic Approach to the Study of Wine; 2 The Wine Product; 3 Wine Sensory Characteristics; 4 Grape Growing; 5 Grape Markets and Supply Cycles; 6 Wine Production; 7 Bulk Wine, Private-Label Wine, and Wine Alcohol; 8 Wine Distribution and Government Regulation; 9 The Wine Firm; 10 Wine-Firm Behavior; 11 The Wine Consumer and Demand; 12 The Wine Consumer, Quality, and Price; 13 The Globalization of Wine; Conclusion; Notes; References; Index.
이용제한사항Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.
요약The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activiti.
일반주제명Wine -- Marketing.
Wine and wine making.
Wine industry.
Wine.
Wine industry -- United States.
BUSINESS & ECONOMICS / Industries / General.
언어영어
기타형태 저록Print version:Thornton, James.American Wine Economics : An Exploration of the U.S. Wine Industry.Berkeley : University of California Press, 짤20139780520276499
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=611226

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