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The business of creativity : toward an anthropology of worth / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Moeran, Brian, 1944- |
| 서명/저자사항 | The business of creativity[electronic resource] :toward an anthropology of worth /Brian Moeran. |
| 형태사항 | 1 online resource (pages cm). |
| 총서사항 | Anthropology and business ;1 |
| ISBN | 9781611329131 (electronic bk.) 1611329132 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- |
| 일반주제명 | Creative ability -- Economic aspects. Creative ability in business. BUSINESS & ECONOMICS -- Business Communication -- General. SOCIAL SCIENCE -- Anthropology -- Cultural. PSYCHOLOGY -- Social Psychology. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:97816113291171611329116 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=654368 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004448 | 302.3/5 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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