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Cambridge marketing handbook : Services /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Hatcher, Andrew, author. |
| 서명/저자사항 | Cambridge marketing handbook :Services /Andrew Hatcher. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749470784 (electronic bk.) 074947078X (electronic bk.) 1306153999 (ebk) 9781306153997 (ebk) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. Immaterial products services marketing in the age of awareness -- chapter 2. Defining the servicescape -- chapter 3. Understanding customers and their behaviour -- chapter 4. Customer expectations and perceptions -- chapter 5. Customer relationships -- chapter 6. Standards and quality -- chapter 7. People power -- chapter 8. Physical evidence -- chapter 9. Powerful processes -- chapter 10. Keeping the promise. |
| 요약 | This handbook offers perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services. |
| 일반주제명 | Service industries -- Marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Cambridge handbook of services marketing9780749470777 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667410 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004222 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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